A Complete Roadmap for Your Online Growth
Digital Marketing Strategy · Full-Service Consulting · Canada
💡Not sure where to start with digital marketing? Or you've tried different tactics but nothing is working together? I'll build you a clear, practical strategy — one that connects every channel and drives measurable results for your specific business.
Why Most Businesses Waste Money on Marketing
Most businesses try marketing tactics in isolation — some social media here, some Google Ads there, a blog post occasionally. None of it connects. None of it compounds. And the money disappears with nothing to show for it.
A strategy changes that.
Every piece of content supports your SEO. Every ad drives to a converting landing page. Every email nurtures a warm lead. Everything works together — and every dollar goes further.
❌ Without strategy
Random tactics · No connection between channels · Wasted budget · No clear ROI · Confused brand messaging · Burning money
✅ With strategy
Clear objectives · Every channel connected · Measured results · Scalable growth · Consistent brand voice · Smart spending
Strategy Deliverables
What You Get From a Strategy Engagement
Deliverable
What it covers
✓
Business and market audit
Deep dive into your business, target audience, competitors, and current online presence
✓
Customer persona profiles
Detailed profiles of your ideal customers — who they are, what they want, where they spend time online
✓
Competitor analysis
What your competitors do online, what is working for them, and where the gaps are for you to win
✓
Channel recommendation
Which digital channels to use and in which priority — SEO, Google Ads, Meta Ads, email, content, social
✓
12-month content plan
What to create, when to publish, and how to align content with your SEO and business objectives
✓
Budget allocation plan
How to split your marketing budget across channels for maximum return at your investment level
✓
KPI and measurement plan
The metrics that matter for your business and what success looks like at 3, 6, and 12 months
✓
Prioritised action roadmap
What to do first, second, and third based on impact and your real resources
✓
Strategy presentation
A clear presentation of the full strategy to share with your team, board, or stakeholders
✓
The Strategy Process
How it works
Discovery call (free · 30 mins)
We talk about your business, your goals, your current marketing, and your budget. I ask the right questions to understand what you actually need before recommending anything.
Research and analysis (1–2 weeks)
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Strategy build (1–2 weeks)
I build your complete digital marketing strategy — channels, content plan, budget allocation, KPIs, and a prioritised 12-month action roadmap tailored to your real resources.
Strategy presentation and walkthrough (90 mins)
I walk you through every recommendation, answer all your questions, and make sure you leave with complete clarity and confidence to move forward.
Optional: ongoing implementation support
Many clients choose to continue working with me to implement the strategy through SEO, Google Ads, Meta Ads, or a monthly retainer arrangement. Completely optional.
Choose the Right Engagement
Investment options
Strategy Review
For businesses with an existing strategy that needs a fresh expert perspective. I review, critique, and sharpen what you already have.
From $497
Full Strategy Package
Complete strategy from scratch — audit, personas, competitor analysis, 12-month plan, budget allocation, KPIs, and strategy presentation.
From $1497
Monthly Retainer
Ongoing strategic guidance, campaign oversight, and quarterly reviews. Your part-time marketing director without the full-time cost.
From $997/mo
Ongoing partnership · CAD
Frequently Asked Questions
