“Should I do Google Ads or Facebook ads?” It’s probably the question I get asked most often. And it’s a genuinely good question, because both platforms have gotten significantly more complex in 2026 — and spending on the wrong one first can waste months of budget and enthusiasm. I want to give you a real […]
Google Ads vs Meta Ads in 2026: Where Should Your First Dollar Go? Read More »
Strategy
If you’ve run Facebook or Instagram ads in the last year or two, you’ve probably seen the word “Advantage+” appearing everywhere in your Ads Manager. Advantage+ Audience. Advantage+ Shopping. Advantage+ Creative. Advantage+ Placements. It can feel like Meta is just relabelling things that already existed. But the changes in 2026 go deeper than branding. Some
Meta Advantage+ in 2026: What Every Small Business Needs to Know Read More »
Meta Ads
I want to talk about something I’ve seen happen to a number of businesses, and I think it’s worth naming clearly. Someone sets up Google Ads. They turn on some of the automated features because Google recommends them. They watch spend go out, assume the platform knows what it’s doing, and check in once a
Is “Automated” Google Ads Quietly Draining Your Budget? Read More »
Googlr Ads
Google’s AI-powered ad campaigns are changing fast. Geeta Singh breaks down AI Max and Performance Max in plain English — what they are, what changed, and what to do.
AI Max & Performance Max in 2026: What Small Businesses Need to Know Read More »
Googlr Ads, PPC
There’s a term you’ll hear more and more in digital marketing conversations in 2026: E-E-A-T. It sounds like an acronym that was invented by committee, and it was — but the idea behind it is actually pretty simple, and once you understand it, I think you’ll see why it’s better news for people like us
What Is E-E-A-T and Why It’s Good News for Small Marketers Like Me Read More »
SEOI get asked some version of this question a lot from local business owners here in Mississauga: “How do I actually show up when someone nearby searches for what I do?” It’s a fair question, and the honest answer is that local SEO has gotten both more powerful and more precise over the past year.
Local SEO for Mississauga Businesses: The Complete 2026 Guide Read More »
SEO
Last week I talked about AI Overviews on Google. This week I want to introduce a term you’re going to hear a lot more in 2026: GEO, short for Generative Engine Optimisation. If SEO is about ranking well in traditional search results, GEO is about something slightly different — getting referenced, quoted, and recommended by
GEO Explained: How to Get Cited by ChatGPT and AI Search Tools Read More »
SEO
If you’ve searched anything on Google recently, you’ve probably already seen one — a box near the top of the results page that gives you a written answer before you even see a single website listed. That’s an AI Overview, and it’s quietly become one of the biggest changes to search in years. I want
What Are AI Overviews? A Simple Guide for Business Owners Read More »
AI Tools
It’s been a while. Almost two years, actually, since I last published here. Life happened — client work picked up, I went deep into a few big projects, and somewhere along the way, the blog quietly slipped down my priority list. I’m not going to pretend otherwise or bury it in corporate language. I just
I’m Back — What’s Changed in Digital Marketing Since My Last Post Read More »
Geeta's Diary
How to Find the Best Keywords to Boost Your Website Traffic In the ever-evolving world of digital marketing, keyword research remains one of the most critical elements of a successful SEO strategy. Whether you’re a business owner trying to attract more customers or a freelancer offering SEO services, understanding how to conduct effective keyword research
Keyword Research: The Heart of SEO Read More »
SEO