Reach the Right People on Facebook and Instagram
Meta Ads · Facebook · Instagram · Canada · Retargeting · Lead Generation
With billions of people on Facebook and Instagram, your ideal customers are already there. I create targeted ad campaigns that put your business in front of the people most likely to buy — at the right time and the right cost.
AD FORMATS AVAILABLE
Which Meta Ad Format Is Right for You?
Image and Video Ads
Single image or video ads in the Facebook and Instagram feed. Great for brand awareness, promotions, and driving clicks to your website.
Carousel Ads
Multiple images or products in one ad. Ideal for ecommerce, showcasing services, or telling a visual story about your brand.
Story Ads
Full-screen vertical ads in Stories. High visibility, high engagement, perfectly designed for mobile-first audiences.
Retargeting Ads
Re-engage people who visited your website or engaged with your content. These are your warmest potential customers.
Lead Generation Ads
Collect enquiries directly within Facebook — no website needed. Perfect for service businesses and building your email list.
Shopping and Catalogue Ads
Dynamic product ads that automatically show relevant products to people who browsed your website or similar items.
FULL SERVICE BREAKDOWN
What's Included in My Meta Ads Service
SERVICE ELEMENT
WHAT I DO FOR YOU
INCLUDED
Account setup
Identify your ideal custom audiences, lookalike audiences, and interest-based targeting
✓
Audience research
Identify your ideal custom audiences, lookalike audiences, and interest-based targeting
✓
Creative strategy
Plan which ad formats, visual style, and messaging will connect best with your audience
✓
Ad copywriting
Write compelling headlines and descriptions that get clicks from the right people
✓
Campaign setup
Build your campaign, ad sets, and ads with correct objectives, placements, and bidding strategy
✓
Pixel and tracking
Install and verify the Meta Pixel to track purchases, leads, and all valuable website actions
✓
Ongoing optimisation
Daily monitoring, weekly optimisations, and budget adjustments to maximise your ROAS
✓
A/B testing
Test audiences, creatives, and copy variations to find what converts best — then scale it
✓
Monthly Reporting
Clear reports: reach, clicks, cost-per-result, ROAS, and key insights in plain English
✓
Frequently Asked Questions
